Distributors are very key influence to the OEM companies and it is very important for the distributors to target right customers and to organize the distribution process in such a way that it makes it easier for the customer to place an order, initiating dispatch on the order, timely delivery of the product and handling the complaints on them if any. In this new era of technology, distributors have also started giving their best efforts in channelizing, streamlining and automating distribution processes to improve efficiency and keeping the distribution costs low.

Use of technology like Service Management and Order Tracking System can help, not only organized the distribution processes but have also encouraged the customers to use technology for doing business with them. This has further enhanced confidence of retailers in doing business with their distributors.